There’s a new infomercial out there for a new blender (technically, the Living Well HealthMaster Fruit & Vegetable Emulsifier) that’s endorsed by Montel Williams. The infomercial takes the form of a Montel Williams-hosted talk show, complete with guest appearances by noted (“noted”) TV psychic Sylvia Browne and Dr. Mike Cirigliano, an associate professor of medicine at Penn and Good Day Philadelphia TV doctor.
There’s nothing terribly over-the-top with this infomercial, except for the sad fat kid getting embarrassed in front of a live studio audience; it’s not even as blatant as those current infomercials that pretend to be news reports. It is pretty strange how Dr. Mike is introduced as “our own Dr. Mike!” as if it’s a regular daily program. And should he really be shilling for a blender at 3 a.m. on TV? Then again, this is probably more realistic than most episodes of the canceled Montel Williams Show. Surely, drinking a blend of fruits and veggies is going to be healthier than chowing down on a Baconator.
But what makes this infomercial truly great is how everything any person says on the show is immediately turned around by Montel into an advertisement for this blender (sorry: emulsifier). Check the end of the above montage of clips from the show: Sylvia Browne answers some person’s question about when her mother will get better from colon cancer. Montel immediately buts in with some spiel about how his blender will save you from getting cancer! Truly amazing.
2 years ago